Compelling content marketing topics are rooted in a deep understanding of the customer’s needs and how you want to position your brand relative to the competition. Choosing the right topics—those…
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There are plenty of similarities between how B2B and B2C businesses operate; however, there’s a fundamental difference in their target audiences and their interactions.
Are you launching a business? No matter what industry you’re in, you’ll need to make a mark in the digital space to gain visibility and reach your target audience.
The biggest advantage that digital marketing offers compared to traditional advertising is that it allows marketers to formulate targeted campaigns.
As of July 2020, there are about 4.57 billion active internet users in the world, with 27,000 new users every year. As more consumers embrace digital technology, some wonder whether…
Digital marketing has revolutionized the advertising industry, determining how business is conducted and the interactions with current and potential customers.
When a company’s website isn’t ranking on organic search results and isn’t drawing traffic, it needs to invest in SEO and PPC services.
Here’s a scenario: a potential customer comes to your products page through a paid ad, spends around seven minutes clicking on individual products, clicks on the photos, looks back and…
Companies often turn a blind eye to paid search campaigns because they don’t want to loosen their purse strings. And although it is possible to rely solely on organic search…
There are 1.5 billion websites on the internet, so it’s safe to say that hundreds of them belong to direct competitors in your industry niche.
