Digital marketing has revolutionized the advertising industry, determining how business is conducted and the interactions with current and potential customers.
Digital marketing is a two-way conversation; companies must adjust their marketing strategies to reach out to profitable market segments and maximize revenues.
Let’s take a closer look at how digital marketing has transformed businesses:
1. Continuous Communication With Customers
One of the major advantages of digital marketing is that it provides instant communication with customers. Companies don’t have to wait to prepare and execute campaigns to convey important messages; they can instantly communicate through digital channels.
Whether it be a Tweet or a Facebook/Instagram post, if a company needs to clarify something from their side, they can do so in a matter of seconds.
Big brands, like Nike, have used their platforms to show support for causes like Black Lives Matter. This has enabled them to show solidarity with a large segment of their customer base, enhance brand image, and make sure they’re part of the conversation.
It’s a lot easier for companies and brands to make a statement online than to spend weeks designing a traditional marketing campaign.
2. Greater Focus On Branding
How does a brand stand out in a world where 3.3 million posts are made on Facebook, and 29 million messages are sent on Whatsapp?
Branding, of course!
In the digital era, geographical lines are blurred. Customers on one side of the world can place an order from companies on the other side of the globe; there’s so much more to choose from.
Because customers have so many options, branding is more crucial than ever. Your brand image helps distinguish yourself on social media platforms, so that you can maintain your market share despite the market being overcrowded.
3. Make Data-Driven Decisions
Digital marketing strategies rely on numerous data points that allow for better targeting of customers, leading to more conversions.
Digital marketers are able to look at metrics and determine what marketing channels will generate the most profits, unlike traditional advertising that can feel like shooting in the dark at times.
Back in the day, companies would use one billboard to advertise to millions of people driving by, regardless of whether they were or existing or potential customers or not. Today, digital marketing platforms let companies create incredibly personalized messages for each customer.
Research shows that 91% of consumers are more likely to buy from brands that provide recommendations. If you aren’t investing in personalized messaging and remarketing strategies, you’re losing business.
Call 613-729-0500 for more information.