To advertise your business online these days, you need more than just a website or a social network profile. The more your online visibility, the better. So it’s fantastic news that small companies can make use of a variety of free or low-cost solutions to help them expand their digital presence and reach more prospective consumers. These resources are excellent for getting started. They are simpler to use than you would think:
- Google Analytics
- Google My Business
- Google Digital Unlocked
- Google Ads (also known as Google AdWords)
Boosting your internet presence does not need spending thousands of dollars on banners, videos, emails, and social media.
Google My Business is a free online business listing that displays when consumers search for you on Google or Google Maps. It provides them with a brief overview of crucial facts, such as:
- Website URL
- Social media links
- Business phone number
- Posts & photos
- Opening hours
- Business address
- Google reviews
- A brief description of your company’s services
Because this information is prominently visible, it’s essential to make sure it’s accurate and up to date.
By allowing consumers to know who you are, how to contact you, and what others think about you, you will develop a trustworthy and communicative brand. Using Google My Business also gives you information on the individuals who search for your company, such as who clicked your website URL and the phone call button or who verified your address on Google Maps. Furthermore, you may do more, such as respond to customer reviews and communicate with them by allowing messaging.
Investing in an online advertising campaign is an excellent approach to market your website on the internet. You can accomplish that with Google Ads, an online advertising platform that helps you attract customers looking for items or services similar to yours. The procedure is straightforward:
- Write your ad copy
- Choose the keywords you want to target.
- Establish a daily maximum budget.
- Choose your campaign’s start and finish dates.
Google Analytics data can assist you in developing an advertising plan. Google Advertising allows you to tailor your ads to individuals in certain places or who put specific phrases into a Google search, for example. If Analytics shows that most of your consumers are from East India, you may leverage your popularity in that region by advertising there.
Having a website is beneficial to every business, but determining if bringing new clients is more complicated. Google Analytics is sophisticated and accessible software that collects a variety of data on who visits your website and how they interact with it, including:
- The city or country from which visitors are browsing
- How long do they spend time on your website
- Which pages do they most frequently visit?
- Where they are clicking from
- What pages do they visit on your website?
- The most popular paths users travel across your website from page to page.
Use Analytics data to make intelligent decisions about how your website is structured and how you market yourself online. You may, for example, alter the design of your website to make it easier to access the most popular pages. Alternatively, you can discover that a significant chunk of your traffic comes from social media posts on a specific platform and decide to post there more frequently.
You may also filter data by day, week, month, or whatever period you choose to examine. This can help you track the success of your website over time and decide whether particular modifications to your marketing plan have the desired effect.
There is always more that organizations can do to stand out online, so it is critical to continue learning. Want to improve your digital marketing abilities? Google Digital Unlocked has many free courses in an easy-to-follow manner.
Some of the digital marketing topics you may learn about are as follows:
- Getting the Most Out of Social Media
- Selling more things over the internet
- Turning data into insights
- Creating an online store
- How to Get Noticed Through Search Ads
You don’t have to spend thousands of dollars on digital display banners, emails, and social media to boost your internet visibility. There are several free and low-cost options. Begin with the tools listed above and utilize them as a resource as your company expands.
Do you have questions or would like a free, no-obligation estimate for Google Adwords marketing? Please contact us right away!!