When a company’s website isn’t ranking on organic search results and isn’t drawing traffic, it needs to invest in SEO and PPC services.
But what happens when these services are effective at bringing users to the webpage, but they don’t convert?
There are several reasons for why a website visitor wouldn’t make a purchase. It could be anything from getting distracted to being put off by the price or simply not liking the product.
Traditional stores rely on salespeople to convince visitors to purchase products; in the online space, marketers use remarketing campaigns to persuade users to buy products that they’ve shown interest in.
Generally, websites only have a conversion rate of 2.35%; as staggering as this number is, it shouldn’t come as a surprise, since most users spend less than 10 seconds on a website before closing it.
Remarketing strategies are needed to coax users into making a purchase.
Let’s take a look at how remarketing strategies work:
1. It Creates Personalized Experiences for Users
A user who previously showed interest in platform wedge sandals on your website may want to take a second look if they see ads for them as they go about their day.
Users respond to ads that are personalized for them.
2. Remarketing Ads Can Be Scheduled
Google lets you pick time slots for your remarketing ads.
If you’ve launched a platform that offers online tutoring services for kids, you may want to schedule your remarketing campaigns for the afternoon, when parents are working on their computers. In the same way, if you just opened a nightclub for young people, your remarketing campaigns should be scheduled for late hours.
3. Upsell to the Customers You Have
Remarketing isn’t just used to regain the attention of users that didn’t convert; it can also be used to upsell to current customers.
A customer that purchased one pair of sandals from you may be interested in others. Remarketing campaigns come in handy when you’re advertising a clearance sale or promoting a new collection.
Remember the Pareto Principle? It states that 80% of your total sales come from just 20% of your customers; remarketing to this 20% will boost sales by a country mile.
Do you think you could benefit from remarketing strategies? Hire a digital marketing agency to create convincing remarketing ads for you.
Call 613-729-0500 for more information.