Why PPC is SUCCESSFUL?
While SEO is a lengthy process, PPC search allows organizations immediate exposure to more valuable audience with precise targeting options combining demographic and psychographic factors. You will have full control on how people see your ad and take the opportunity to show your ads on different keywords.
PPC also gives you full control of the destination page of your ads so you can align a custom experience to your visitors’ intents and this helps to maximize your conversions.
Targeting Branded Keywords
People who are searching with related terms directly associated with your brand. For example for our agency, the following will be considered as branded keywords: “Mediaforce”, “Mediaforce locations”, “Mediaforce website pricing”, etc.
These type of keywords attract people who are already aware of our brand and looking for us. Your goal is to provide easy search access with most relevant information and rich user experience so they recognize your brand authority and keep coming back.
Targeting Non Branded Keywords
Industry specific terms but not directly tied with your brand. In our case, the following are examples relevant to Mediaforce: “Internet Marketing agency”, “website developers”, “website company Ottawa”, “Social media consultants”, “Best Internet Marketing Agency”, etc.
These type of keywords attract users who are looking for your products and are at the stage of learning / selecting a brand and buying. Influencing people at this stage is critical to gaining more market share.
Using the PPC Search Channel to Capture Competitor Audience
Project customized ad copy and specially engineered landing content, such as competitor blind spots and your brand’s advantages /strengths, to people who are searching for your competitors. With best practices of conversion optimization, we can create a moment of truth for these potential customers. We will continuously optimize your CPA targeting only those people who have a high probability of converting into your customers.
For example, user searching for company x where y is your company. You can target your competitor’s name: x to trigger your ads with custom message addressing your benefits / or competitors’ weakness.
Bring Website Visitors Back with Remarketing in the Google Display Network
The Google Display Network is comprised of Google properties like YouTube, Google Finance, Gmail and others that offer display advertising, as well as a network of millions of partner sites such as BBC, slideshare, etc. and mobile apps / games on which you can place your ads.
Generally, new visitors do not convert on the first visit. Target customers who have already shown an interest in your business and increase conversions. Remarketing is a way for you to show your ads to people who visited your website but didn’t complete a desired action the first time or target converted visitors who will convert even more.
Target your exposure based on content relevancy. Users in early buying stages often search the Internet and consume information from various sources. For example a blog related to your products, news about your competitors locally or abroad, but precisely targeted with your audience parameters.