Digital marketing has revolutionized the advertising industry, determining how business is conducted and the interactions with current and potential customers.
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Many companies question whether investing in PPC campaigns is worth it when they’re already implementing SEO strategies.
When a company’s website isn’t ranking on organic search results and isn’t drawing traffic, it needs to invest in SEO and PPC services.
Here’s a scenario: a potential customer comes to your products page through a paid ad, spends around seven minutes clicking on individual products, clicks on the photos, looks back and…
Companies often turn a blind eye to paid search campaigns because they don’t want to loosen their purse strings. And although it is possible to rely solely on organic search…
There are 1.5 billion websites on the internet, so it’s safe to say that hundreds of them belong to direct competitors in your industry niche.
A well-designed user interface on yoru website brings you a number of benefits. Let’s read them here in this infographic.
A website is a user’s first point of contact with a business; unfortunately, a lot of businesses underestimate the power of a well-designed website.
There was a time when small businesses avoided any form of marketing because they simply didn’t have the budget for it. As a result, it took them years to settle…
Tech giant, Cisco, stated that by 2021, a million minutes of video content would be consumed every second; as huge as the number is, it isn’t alarming. With the rise…
