Every day we hear “I want to be number 1 on google”. Most clients still measure success by this milestone. Clients still don’t realize it takes more than top Google rankings to achieve success, plus it can take forever.
SEO is not like it used to be.
A long time ago we would focus on page titles, page descriptions, inbound links and KEYWORDS. Lots of keywords. This is no longer the case. It takes a thousand little things over time to make a difference with the ultimate test being one of a positive user experience.
What is a positive user experience?
Well, that’s a good question. Do you know your bounce rate? Your load time? Are people talking about you on social channels? Who else is being hosted on your shared server at Go Daddy? Are user drilling down in your site? All of these things are indicative factors as to how good or bad an experience you are providing your users.
SEO is a long term Investment
Organic search engine optimization takes time. A well crafted strategic SEO campaign involves many things. A lot of little things will make a bigger impact. Yes make sure you page titles and meta descriptions are correct and optimized but don’t forget about load time, server neighbourhood, social signals, mobile optimization, bounce rate etc. There are many peripheral elements that now help to boost your rankings.
SEO still matters
SEO is an essential element to successful digital marketing efforts, and it can make a big difference in quality traffic to your site. It takes skill, strategy and effort but if done right, it should round out a holistic digital marketing effort that will show you proven results.
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