Spending money with no results sucks.
But spending money and getting leads that don’t convert is well, well it sucks too. We have seen it happen. We spend hours designing and strategizing to help our client to achieve their objective, we redesign the site, we launch the campaigns, we measure and optimize – and the leads come in….but no sales. That is frustrating for all involved. Why? Well to find out we started following our clients online efforts to offline and there it is. A bad or less than good experience.
It is critical that the positive, enjoyable and informative experience they have online with your company they also have when they visit your boardroom, showroom or when they meet your staff. This is a totally different area of optimization but still critical to your business growth. If not optimized you are just wasting your time and resources getting leads online.
Some ideas to improve your clients off line experiences:
- Find out what experience your customers or clients are currently having right now.
- Get an unbiased review from mystery shoppers and mystery callers.
- Call tracking. Listening to how your staff handle calls and issues is invaluable
Think about what kind of experience you would like when calling with an issue or visiting a showroom.
The details matter. Coffee is cheap.