A bot is an automated application used to perform simple and repetitive tasks that would be time-consuming, mundane or impossible for a human to perform.
Chatbots are bots that are designed to carry on conversations with humans. Chatbots usually have a “personality” similar to a human, and can help scale messaging.
Bots in this category surface helpful information, often as push notifications, and include things like breaking news stories.
Bots in this category act as agents on behalf of humans, and interact with external systems to accomplish a specific transaction, moving data from one platform to another
The Bot market is developing quickly. Early adopters will benefit from not only reducing their overhead and the ability to scale but also the benefit of leveraging the data gathered over time to enhance your users experience.
For more information on how BOTS are integrating into the digital landscape check out this article:
© 2020 Mediaforce Digital Marketing Agency. All Rights Reserved. MEDIAFORCE™ is a registered trademark. All other marks are the property of their respective owners. | Privacy Policy | Careers | Blog
