Accedian - Client of Mediaforce Digital Marketing

Accedian Networks

To drive conversions on the Accedian website, Mediaforce began with information architecture optimization and content readability optimization. Reorganizing site data and content to fit a logical information flow impacts the site’s usability, rankings, and naturally guides users through the conversion process.

The improved architecture contributed to a better U/X, and Mediaforce was able to achieve an 8.39% increase in sessions, a 30% increase in pageviews, a 20% increase in pages per session (desktop), and a 13% increase in average duration. By improving the mobile friendliness of the website, pages per session increased 14% on mobile phones and 19% on tablets, and bounce rates decreased by 7.4% and 13% (on phones and tablets, respectively).