Our Strategic Process

Find out about how to start a digital marketing campaign and what to expect.

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How to start a digital marketing campaign

1

Define Objectives

In order to understand what success looks like you need to have goals and objectives based on your budget.

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2

Develop a Strategy

In order to meet those objectives as quickly and efficiently as possible you need to have a strategy.

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3

Optimize Your Website

Before you spend any money on traffic acquisition you need to make sure your site is optimized for max conversions.

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4

Create Campaigns

Your strategy will indicate what channels, demo, segment, factors and tactics you will need to launch your campaigns.

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5

Analytics Analysis

Analytics will guide you in making the proper decisions as to what is working and what is failing and why.

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6

Regular Optimization

Increased campaign optimization over a longer period of time will produce better overall results.

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What are your objectives?

It’s all about outcomes. What do you want to achieve? double your revenue? Increase quality leads? Expand? Compete? We can help, but it starts with objectives. We can help you set business growth objectives by understanding what your competitors are doing in your industry online and off line and setting the right budgets.

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Develop a Digital Marketing Strategy

Once you have objectives you need strategy to get there. We are way past guessing. We make data driven decisions to help you get from A2B as efficiently as possible.

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Cycling - Digital Marketing
Analytics - Digital Marketing

Optimize Your Website for Conversions

Lots of high quality traffic is great but if your website is not fully optimized to convert the highest possible percentage of users from the start of your campaign, you are wasting resources.

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Create & Launch Campaigns

Once your objectives are set, you have strategy to get there, your website is optimized, it’s time to launch campaigns.

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Google Analytics and Digital Marketing
AB Testing with Mediaforce

Analyze Campaign Data

Campaign analysis is essential to understand what elements are performing and what is failing. We want to fail fast!

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Regular Campaign Optimization for Max ROI

The key to increased quality leads, lower cost per click, high performing campaigns and increased conversions is regular optimization.

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Machine Learning - Digital Marketing

For more information on how artificial intelligence is integrating into Digital Marketing visit check out this article:
Artificial intelligence – wonderful and terrifying – will change life as we know it
http://www.cbc.ca/radio/thesundayedition/june-4-2017-the-sunday-edition-with-michael-enright-1.4139383/artificial-intelligence-wonderful-and-terrifying-will-change-life-as-we-know-it-1.4139397

Use an Omni-channel Approach 1:11

Take a 360° approach to SEO… Stage measurable and optimizable interactions along the customer-journey.

Understanding Audience Behaviour 0:45

Learn how your audience needs you, and reach them, in their “I need to…” and “how can I…” moments.

Precision, Needs-based targeting 1:25

Don’t waste time talking to the crowd; talk to the people who matter to you, in a way that matters to them.