Machine Learning

We incorporate machine learning and artificial intelligence into digital marketing strategies to provide your users with a personalized experience.

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What is machine learning?

By leveraging AI we can determine outcomes with a high degree of accuracy based upon many points of data. The age of AI is here.

Personalized Experience

Imagine a customized experience for your users, so accurate and so personalized, they won’t even think of looking at the competition.

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Increased Conversions

A website that shows people exactly what they want in milliseconds and is tailored to them specifically will get increased conversions.

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Custom Journey

AI Can help display the right messaging at the right time to the right users in the exact context needed. Very powerful.

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Analytics - Digital Marketing

Predictive Intelligence

Understand users at the individual level and act on those insights, automatically and in real-time. We know who to target, what to say and when to influence to increase conversions and engagements.

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Triggers

Onsite Interactions Can Now Be Triggered Automatically. Acquire more subscribers with the right messaging at the right moment. Engage in strategic real time, automated discussions, at scale.

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Machine Learning - Digital Marketing

For more information on how artificial intelligence is integrating into Digital Marketing visit check out this article:
Artificial intelligence – wonderful and terrifying – will change life as we know it
http://www.cbc.ca/radio/thesundayedition/june-4-2017-the-sunday-edition-with-michael-enright-1.4139383/artificial-intelligence-wonderful-and-terrifying-will-change-life-as-we-know-it-1.4139397

Use an Omni-channel Approach 1:11

Take a 360° approach to SEO… Stage measurable and optimizable interactions along the customer-journey.

Understanding Audience Behaviour 0:45

Learn how your audience needs you, and reach them, in their “I need to…” and “how can I…” moments.

Precision, Needs-based targeting 1:25

Don’t waste time talking to the crowd; talk to the people who matter to you, in a way that matters to them.