ECommerce and Digital Marketing

What’s the difference between ECommerce and Digital Marketing

Table of Contents:

What is Ecommerce Marketing?

E-commerce marketing is a means of growing revenue by developing and publicizing an online store’s merchandise offerings and logo.

Ecommerce marketing is the method of increasing revenue by awareness of an online store’s product offers and name. Traditional marketing techniques should be extended to e-commerce marketing in a digital realm, as it encourages companies to profit from others in the market to buy.

An online market is a bustling environment that is rapidly expanding in popularity. Ecommerce marketing is a perfect way for businesses and organizations to tap into this growing force by generating ads that direct customers to an eCommerce website.

Ecommerce advertisers may use web advertising, social media channels, search engines, and email promotions to draw visitors and encourage sales online. Estores must use all of the above digital platforms to promote their goods and expand their business. Channelling on various sites would expose the customer to a whole world of shopping options. We can use SEO to get them acquainted with your specific brand. Overall, eCommerce website promotion is often regarded as a win-win scenario.

Ecommerce Marketing Strategies

Ecommerce websites are highly visual. Therefore, eCommerce entrepreneurs must use social media sites to direct exposure and traffic to their online stores. After all, social media success depends on the use of creativity to direct exposure and traffic to online stores. It is a form of activity that involves driving top-of-funnel traffic  into revenue and consumers. There are several tools and techniques available to do this. Of the most notable are:

  • Market Affiliation – will direct prospective customers to the eCommerce site’s page through banner advertising or referrals from well-known websites.
  • SEO – Growing organic searches is often an intelligent thing for e-stores to boost both relevance and visibility at the same time.
  • Email Marketing – This is a perfect way to keep new clients engaged and loyal by giving them sales and promotions.
  • PPC – This is a feasible alternative. You will pay other websites to advertise on their pages, and they will be compensated any time a customer clicks on your page.
  • Display Advertising – It is an excellent option for high-traffic areas. You should generate photographs and connections that will end up in the buyer’s line of sight, supplying them with visual stimulation that will entice them to try you out.

What’s the difference between digital marketing and eCommerce?

Digital Marketing 

It is a component of the overall marketing strategy. It is one of many marketing methods, such as OOH, Print, TV, etc. Digital marketing covers all forms of marketing that use digital platforms, including but not limited to:

  • Your eCommerce websiteECommerce and Digital Marketing
  • Search Engine Marketing
    • Paid Search
    • To put it simply, you paid for a few keywords/queries specific to your brand/products, and as users type in these keywords, your ad appears as an ad in the search results. It’s paying promotion.
    • Search Engine Optimization (SEO)
    • SEO, according to Wikipedia, is the method of affecting a website’s or a web page’s popularity in a search engine’s “natural” or unpaid search results. In general, the faster and more often a site appears on a search engine’s results page, the more visits it would get from search engine users. Use SEO to target various searches, such as image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
    • Again, in layman’s words, you use various strategies to make your website appealing to search engines so that they score you higher as people search.
  • Display
    • The display includes banners and text links.
    • Sending emails to your own and other people’s databases is still one of the most cost-effective ways of driving quality traffic to your web, mainly in-house EDM.
    • Social Media Marketing
  • Mobile Marketing
    • Some marketing is done on smartphone or tablet devices, such as advertisements, websites, apps, etc.


According to Wikipedia, eCommerce is “a form of business where the purchasing and sale of goods or services are made over electronic platforms such as the Internet and other virtual networks.” Mobile banking, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automatic data collection systems are also examples of electronic commerce technology. Modern electronic trading usually employs the World Wide Web at some point during the transaction’s life cycle, though it can also include e-mail, intelligent computers, social media, and telephones.”

In layman’s terms, it’s the act of doing business across digital platforms. Marketing and operations are needed for this.

The process of various companies can be very different. Here are a few examples:

  • Hotels/Travels – The payment portal, booking engines on the web, and how it connects to the reservation system in the hotel or air ticketing system are all part of the operation.
  • Online learning – The payment portal, which is how the online subscription is managed, is part of the operation. How you are paid weekly, when your subscription expires, and so on
  • Retail – This is complex. There is a concept known as fulfillment. Planning assortment and inventory for ECommerce, warehousing the goods, packaging the products, payment portal, device integration middleware, ERP, shipping the package out, return & trade, and aftersales are all part of the process.

In addition, there is the advertisement aspect of Ecommerce, which overlaps with digital marketing quite a bit. However, E-commerce promotion is not exclusive to internet channels; you can also see OOH sides, newspaper advertisements, and even TV commercials advertising online purchases. There is also Ecommerce marketing. As a result, it is not entirely interactive.

In a nutshell, digital marketing is one marketing method; eCommerce refers to the whole process of doing business using digital technology.