What the other candidates
don’t know, they don’t know
How can you use social
media to win campaigns?
That is a great question. Answer? A strategy. A strategy built, implemented and optimized by an expert digital marketing agency should have all the elements laid out for success. Then, on a regular basis, review in real time and optimize. The secret is on-going regular optimization. Wash. Rinse. Repeat.
Use AI and Machine Learning to
engage with more voters, personally.
Engaging with voters online should be as close to the real thing as possible. Now with AI we can personalize and customize their political journey exposing the right messages to the right people at the right time.
There’s an added benefit of influencing and engaging with each users entire network and so on. If you have the right strategy and implementation tactics, you can go viral and make change happen.
Politics Today is Different
Yes, you still have to press the flesh and get out there, however, with the advent of social media your message can be more prominent than ever.
Check out this article by Gil Press of Forbes Magazine
6 Trump Marketing Lessons
In this case, a huge twitter audience married to massive live rally’s equals virality online and offline.
Pressing the flesh
From page titles to page load-speed, from content descriptions to media accessibility, from data-security to clear navigation… your SEO depends on offering a great U/X. Make sure you’re assisting their journey to you!
Social Media Tactics
How are you being talked about? How is your brand being experienced away from your site? What signals are you sending that you solve a problem for your users? How are you supporting a good User and Emotional Experience?
Our approach to engaging voters is much like the old days only through a new medium. We measure success based on real impact generated from organic and paid social channel campaigns. To learn more about our unique evidence based approach for local, provincial or national campaign strategies, request for a free consultation.