- Conversion of 4.06%
- Optimized website speed by 600%
Otus Group had a content-heavy site that was bogged down with slow loading times, which was negatively affecting the site’s conversions and bounce rates.
Mediaforce developed a digital measurement model with business objectives, goals KPI’s and cohort segments to users to understand them and scale growth optimization. We also added cross device compatibility to the site to modernize and upgrade it for current browsing trends.
Otus Group now enjoys a much quicker loading website with updated compatibility and an increased user session duration.