‘Strategy’ is a term that sounds calculating and formal, isn’t it? But when it comes to building a social media strategy, it’s nothing more than making decisions in advance to…
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What is Engagement? “Engagement” on Facebook refers to the level of interaction your business page is generating with its users. This can be in the form of likes, shares, tags,…
PPC versus SEO, paid traffic versus organic traffic—the debate that just doesn’t seem to end. Yes, the debate has a touch of relevancy to it, but what the people don’t…
Instagram is beyond doubt a go-to tool to share pictures and life’s most important moments. It is also a social media marketing powerhouse.
If you come across the headlines, ‘keyword rankings don’t matter anymore’ or ‘SEO is dead,’ stop, mark them as clickbait, and move on.
It’s no secret that Instagram has become the ultimate tool to share photos and the go-to for many to record their lives’ most important (and even not-so-important) moments.
Twitter has gained immense popularity all across the world ever since it was launched in 2006. With over 6 million Twitter users in Canada, businesses in Ottawa cannot afford to…
Does your website follow an effective layout and design? Everything from the placement to the content affects its readability and navigation.
In 2021, you need to take your business’s SEO to the next level. So it’s time to stop making the same mistakes with your search engine optimization that you have…
