There are 1.5 billion websites on the internet, so it’s safe to say that hundreds of them belong to direct competitors in your industry niche.
Since most businesses have an online presence now, what is that makes yours stand out among the rest? Why should users spend time on your website and not another?
Digital marketers have spent years studying online consumer behaviour to identify factors that attract users’ attention, convince them to spend time on a website, and eventually buy something or take another desired business action.
No matter how big or small your company is, you must make your website stand out. Here are some tips that will give you an edge over the competition:
1. Boost Your Search Engine Rankings
There are no two ways about it; you must invest in SEO and SEM to boost search engine rankings. Around 42% of the queries that are carried out on Google are inquiries about local businesses.
Digital marketing agencies conduct keyword research to determine how users search for your services. Incorporating these keywords on your page and producing compelling content regularly can help improve search engine rankings significantly.
Because search engine rankings depend on multiple variables, improving them takes time, but the results are worth it!
2. Enhance Aesthetic Appeal
Humans are visual beings. Studies show that 55% of users spend less than 15 seconds on your website when they’re surfing the internet; this means you have less than 15 seconds to make an impression.
Before users even look at the content of your website, they judge your website’s design. Poorly designed websites are an instant put-off for users, so it’s important to think design and functionality when coming up with a website.
3. Make Browsing Easy
Great design and content still aren’t enough to ensure users stay on your website; the ability to navigate the website is equally important.
According to studies, 40% of users leave websites if the page takes longer than 3 seconds to load. Users also turn away from websites that are overly complex and difficult to navigate.
Struggling to get users to stay and make purchases on your website? We can help.
If you’re in New York, Ottawa, Vancouver, or Toronto, call 613-729-0500 for more information.