Organic reach refers to the amount of Facebook users who view your content without paid distribution. It includes users who see your posts in their Newsfeeds because they actively follow your page or because their friends have interacted on your posts. For businesses, this is especially important as it helps them get more followers and expand their audience for free.
Here’s how you can augment your Facebook organic reach.
This should go without saying, but you need to post regularly. There’s no point in having a Facebook page if you’re only going to update it twice a month. With more than 25.19 million active Facebook users in Canada, the last thing you want to do is disappear from their Newsfeeds because of your irregular posting.
Of course, this doesn’t mean you start spamming. The Facebook algorithm favors high-quality posts that are more likely to receive engagement. This means you should avoid re-posting content that everyone else has already posted or rehashing your own content. Even though you’ll be posting frequently, if your posts are deemed low-quality or repetitive, they won’t help you maximize your organic outreach.
The future of Facebook is in videos. Back in 2016, Mark Zuckerberg claimed that the social media platform is expected to be mostly video by 2021. Fast-forward five years and we can clearly see his predictions coming true. The majority of content posted on Facebook (especially by brands and bloggers) is via videos. It’s the most effective way of getting followers’ attention and expanding outreach.
That said, the trick is to post native videos. This means that you should post videos that are directly uploaded to the social media platform instead of sharing them via a third-party. When you post native videos, you’re likely to reach twice as many people as you would’ve otherwise and get maximum engagement.
Spice Things Up
While posting videos on Facebook is a great way to entice your audience and get more organic reach, you shouldn’t limit your marketing strategy just to that. Try to spice things up every now and then by using other post formats to keep your Facebook profile interesting and engaging.
For instance, you can set up your blog page and share weekly blog posts on your Facebook profile. This will direct your followers to your blog and help enhance your brand awareness. Similarly, you can use Facebook Polls to spark an engaging conversation and get insight into your audience’s interests. Then you have Facebook Stories to post short clips or messages. You can even post behind-the-scenes footage on your feed or stories to keep things interesting.
There are several posting formats to use on Facebook. Make sure you make smart use of formats that best cater to your followers and compel them to engage with your brand.
Our digital market agency in Ottawa can help you devise a stellar social media marketing strategy for your business. We also offer SEO and PPC services. Contact the team at MediaForce today for professional social media marketing services.