Don’t spend a dime until you understand what you want your website to do and how you’re going to get it to perform.
Example: A client calls and says we want our site re-designed. We say why? Answer: because we need more business. A new website alone will not get you more leads. You need a holistic strategy that incorporates a little bit of a lot of things. It doesn’t have to cost an arm and a leg but it does need time.
Some ideas on how to start:
- Figure out what success is to you. What do you want your website to do?
- Use data intelligence to understand what channels are relevant i.e google paid search, social media, re-marketing etc.
- Use the expertise at Mediaforce to design a holistic measurable strategy that usually includes; Social, PPC, re-marketing, Content marketing and SEO.
Check out our digital marketing page to see our Marketing, Analytics and Technology Mixed Modelling Hypothesis – which I just call the wheel of fortune for short.