Turn your website into a Lead Generating Machine | Mediaforce

These are the top four website features that make an attractive website design:

  1. Clean layout
  2. Good navigation
  3. Attractive images
  4. Valuable and interesting content

Having an attractive and functional website is step 1 to increasing website lead generation. The goal is to provide a good environment and meaningful content that will turn a visitor into a promising sales prospect.

Capturing Attention on the Home Page

Upon landing on the home page, visitors should be able to find what they need quickly. You have less than 5 seconds to capture attention. This can be done in a few different ways. Here are a few ideas of what you can add to your home page to invite visitors to stay:

  • Add a video
  • Add your blog feed
  • Provide clear navigation to the top landing pages
  • Display clear messaging with what products or services your business provides

Adding dynamics, “life” and interesting content is a sure way to encourage visitors to stick around. Think about the home page as the executive summary to your website and business. The home page should tell you exactly what you plan to receive from this business.

Developing Winning Website Content by Solving “Pain Points”

Capturing attention on the home page is important because it leads visitors further into the website where they will find information on your products and services. That being said, the next step is to provide meaningful and relevant content on all pages. The goal is to educate visitors and successfully describe how your business and service solutions solve their “pain points”.

Outline everything that your target consumer may be looking for in a product or service. Next and most importantly add a call to action. What would you like the interested visitor to do next? Examples: “contact a sales rep”, “request a free trial”, “request a quote”, “schedule a demo”, “request a free consultation”.  

See the example below for the key elements of strategically written content:

This example shows you:

  • How our services will help you
  • Describes key services that our consumer would need help with
  • Links to a video for more information on this service

Strategic Call to Action Placement

No matter which page a visitor is on, they should be able to see a call to action. This could be a phone number in the header or website form in one of the side bars. Visit your website now and see how easy it is to find your contact information without having to leave the page you are on.

A little rule of thumb, call to actions should be above the fold (above the fold: in the top half of your website – so the content you see before you scroll).

You will see a phone number in the right top menu, a phone number and email in the left side bar, and “free consultation” in the right side bar.

Website Content Management

The team at MEDIAFORCE specializes in developing attractive website designs, writing user-friendly content, setting us lead generation processes and making sure your website search engine friendly. Ask us about our website design pricing and website maintenance services.

Joe Bongiorno

Author Joe Bongiorno

Joe has been the CEO and driving force behind Mediaforce since 1996.

More posts by Joe Bongiorno

Join the discussion One Comment

  • Jennifer says:

    Another great way to capture attention is to have some really great images or graphics on your page above the fold.  Images that showcase your products, services or a topic related to what you’re discussing can help catch a visitor’s attention.

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