CPMA

CPMA

Mediaforce worked on a social media campaign called “#halfyourplate” to encourage Canadians to incorporate more fruits and veggies in their daily diet. We executed exhaustive research in order to develop strategic social tactics for reaching individuals in unique ways to influence behaviour changes.

Mediaforce’s strategy for CPMA resulted in a strong, positive gains on social platforms. The campaign had an amplification rate 800% higher than the industry benchmark for a successful Social Media Campaign example in Canada: we helped CPMA to earn 4.5 million impressions, reach 1.5 million people and win 20,000 Facebook fans.