What the SEO “Experts”
Don’t Know They Don’t Know
Balanced Acquisition Portfolio
A diversified web-traffic acquisition portfolio means your business is more likely sustainable in the face of the unknown, like unforeseen Engine algorithm updates or the permanent closure of referral sites.
Google, and other Engines, reward businesses who embrace this risk-reduction, sustainable-growth approach.
It’s 10-times more important than link building.
How You Treat Your Visitors Matters
Search Engines’ primary purpose is to help their users seamlessly find what they are looking for.
Measures of On-Site Engagement (such as bounce rate, session length, pages-per-session, time-on-page, conversion rate, etc) are key signals that Search Engines use to assess the quality of the experience a visitor has on your site. Continuous User Experience Optimization is critical to maintaining ranking, and to outranking competitors.
SEO Today is Different
It’s not about back-links and indexes anymore.
It’s about signalling a great user-experience - and nothing does this better than a balanced approach to traffic acquisition. Treating your user’s intent seriously, and delivering on the promises that bring traffic to your site are the best strategies for long-term SEO results!
From page titles to page load-speed, from content descriptions to media accessibility, from data-security to clear navigation… your SEO depends on offering a great U/X. Make sure you’re assisting their journey to you!
How are you being talked about? How is your brand being experienced on social media? What signals are you sending that you solve a problem for your users? How are you supporting a good User and Emotional Experience?
Our approach to SEO is not about getting you on the top of first page of Google. We measure SEO success based on business impact generated from organic traffic. To learn more about our unique evidence based SEO approach for small and medium sized enterprises, request for a free consultation. View our SEO Blog to find out how to find the best SEO Agency.