Targeted Exposure and Creating Conversions
Spend your ad spend smartly and measure marketing performance to scale your business.
Brand Activists and Ambassadors
Drive, usually instant, value and build equity by connecting with your customers on social media. There are three types of social media users: heavy, medium, and light. Heavy users spend over 3 hours daily on social media. 30% of heavy users believe it is important to show support for their favourite brands or companies on social media. Consumers want to have their voices heard: Engage with these consumers and build brand loyalty.
of Heavy Users research products and services on Social Media
Social Media Users’ Shopping Behaviour
Among each group of social media user (heavy, medium and light), over 75% of consumers made an online purchase in 2018. Although heavy users are great as brand activists, they are making smaller purchases online. Medium and light users are spending more money online. 41% of light and medium users spent $500 or more online. People are buying clothing, accessories, books, airline tickets, home accessories and more.
Faster Insights, Actions and Growth
Our social media consultants will put together a unique social media strategy catered to your product/services’ audiences and align with your business objectives. A focused action plan allows you to have goals, targets, and measure results to identify failure and optimize for targeted conversions. We provide social media training to companies and also offer managed social media services. Visit our social media blog to learn more
Paid Social Strategy
The Higher Order Bit
The 2018 State of Social Report revealed that only 58% of marketers were using engagement metrics to measure social success. Over 60% of marketers had trouble measuring ROI. In order to avoid these situations, the higher order bit needs to be addressed.
Are you delivering business value, brand, or performance? Are you providing entertaining content, informative content and providing utility to your audiences? Some businesses falsely believe that success on social media is determined by impressions. There are posts and content being shared with very little to almost no engagement.
Choosing the right social channels for your business requires some deep thinking about user intent. The best way to measure social success is to use the right metrics to measure engagement and ROI.
Where to start?
There are over 2 billion users across platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. With an explosion of growth on social platforms, businesses get confused on which platform to start their social media efforts.
Start with Facebook. It represents over 75% of social users and is a powerful platform with many options to targeting people with psychographic data and understanding emotions as well. Given that the platforms has algorithms that limit organic visibility for low interactive posts, Facebook paid ads gets your content shown to target audiences with higher engagement opportunities.
Next, consider whether your business is a better fit for Twitter or Instagram users. Or can you produce a variety of quality video content for Youtube? These are developing conversations to have with your social media marketer.
We apply our experience-built knowledge of Facebook marketing strategies, tactics, tools, and measurement toward the growth and success of your Facebook Page in it’s role for your business.
We help you by :
- Taking full advantage of all Facebook’s advanced marketing features, like lead ads
- Engineering agile Campaigns engineered for agile optimization
- Remarketing to a segment of your audience or to a social context
- Measuring of important KPI and metrics to track social success
Instagram is a clean, uncluttered platform for users to consume beautiful content. And you need to capture your audience’s imagination during their retreat to Instagram. Although a big part of success on Instagram is about sharing great pictures, the content strategy that dictates execution is equally important.
We engineer campaigns and content-strategy for optimal ROI on ads.
Something about Instagram Stories increasingly immersive content for consumers.
We help you use Twitter as a business channel to develop a customer base by targeting the right tailored audiences with smart bidding strategies. People come to Twitter to connect with content they’re passionate about. Twitter users are known for how active, and action-driven they are; these aren’t passive consumers. Twitter is your live connection to a stream of targeted people, and we create tailored audiences for your business with lists of emails, phone numbers, Twitter IDs or cookies. Reach audience with remarketing Pixels as well. We can help you scale your Reach with lookalike audiences. Reach the right people at the right time with the right offer.
As of 2018 Youtube viewership has now exceeded TV!
We help you use the YouTube platform for many different types of content: text, Display, and Video. We will manage your organic efforts to build a channel, or your paid advertising on YouTube . We will give you the tools to improve your videos and paid marketing campaigns. Using YouTube Analytics, Google Adwords, and Google Analytics, Mediaforce will conduct an ongoing cycle of testing, learning, and improvement to monitor your video views, traffic sources, user behaviour, and business outcomes.
Niche and Other Social Channels
Already performing well on popular social channels? We’ll help you take the next step and expand your social reach into niche audiences!
Is your business relevant for review communities in channels like Houzz, Yelp, or TripAdvisor? Is Google maps the optimal place to compete for business?
Niche channels offer unique opportunities to connect with social networks that have a finely tuned audience that’s more specific than among general users. Examples of niche and other social channels include:
LinkedIn – Pinterest – Yelp – TripAdvisor – Reddit